On 9 September, the Information Center of the Ministry of Agriculture and Rural Affairs and the China International E-commerce Center released the “2021 National County Digital Agriculture Rural E-commerce Development Report” online.
The report shows that by 2020, online retail sales in 2,083 counties reached a volume of 353.032 billion (RMB) Yuan, an increase of 14.0 percent over the previous year. The proportion of the national online retail sales was 30.0%, an increase of 0.9 percentage points, out of which the county’s online retail of agricultural products was 350.76 billion Yuan, a year-on-year increase of 29.0%.
The report believes that during the pandemic of COVID-19 in 2020, rural e-commerce relied on the advantages of online, non-contact, rapid matching of supply and demand, and an efficient combination of production and marketing. It plays a prominent role in ensuring stable production and supply at county level, resuming work and resuming production, and ensuring people’s livelihood. New styles and new models such as live streaming and online group-buying in communities are emerging, and cross-border e-commerce has opened the door for counties to integrate into the international market.
The report pointed out that as 2021 is the first year of the implementation of the 14th Five-Year Plan, comprehensively promoting rural revitalization will provide a broader stage for the development of county e-commerce and the great potential of rural e-commerce will be released at an accelerated pace. The transformation of digital lifestyle will reshape the county rural market. The innovative development of e-commerce will help the digital transformation of agriculture and rural areas into a fast track. County e-commerce will also provide new momentum for the construction of a new development pattern of a “dual circulation economy” with the domestic big cycle as the main body and international economic activities which are supposed to mutually reinforce each other.
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