Marketing strategies for conserving endangered livestock breeds

This document discusses marketing strategies to support the conservation of endangered livestock breeds. It emphasizes that consumer awareness and willingness to buy products from these breeds are crucial for their preservation. The research recommends using positive terms like “heritage breeds” and highlighting the unique taste of the products. Retail tests showed consumers are willing to pay more for such items, especially when marketed as regional specialties. The study suggests that professional distribution channels can help increase both the number of animals and breeders, aiding in the long-term conservation of these breeds.